Copyfolio for Lead Gen: A Product-Thinking Playbook for UX/UI & Marketers

You don’t need “a website.” You need a sales-ready product page for you. That’s the mindset shift that makes Copyfolio shine. Below is a thematic, conversion-first playbook: positioning, proof, and path to action—mapped block-by-block to Copyfolio so you can ship a portfolio that sells.

1) Positioning: Say What You Sell (Not What You Do)

Goal: In 5 seconds, a visitor should know your audience, outcome, and edge.

Formula (headline):
I help [who] achieve [business outcome] with [method/edge].

Examples:

  • “I help DTC brands lift checkout conversions 20–40% with research-led UX sprints.”

  • “I turn underperforming content into revenue pages using SEO + UX experiments.”

Copyfolio mapping:

  • Hero block: One crisp H1 + a single CTA (“Book a call” / “Request proposal”).

  • Social proof strip: Logos or short one-liners (keep it scannable).

2) Proof: Your Case Studies Are Mini Sales Pages

Treat each case study like a landing page: pain → process → payoff → proof → next step.

Narrative scaffold (copy-paste template):

  • Context (pain): Who was struggling with what? Why did it matter commercially?

  • Constraints (reality): Time, budget, tech debt. (This builds credibility.)

  • Approach (process): Your method in 3–5 steps, each tied to a hypothesis.

  • Highlights (solution): Before/after frames with one sentence of why this worked.

  • Impact (payoff): KPI deltas or qualitative wins tied to business outcomes.

  • What’s next: A thoughtful roadmap (shows maturity).

  • CTA: “Want a similar outcome? Get a free teardown.”

Copyfolio mapping: use alternating Text + Image blocks. Keep paragraphs 2–4 lines max. Name images descriptively (also good for SEO).

3) Path: Engineer the Conversion Journey

Most portfolios fail here. You need clear pathways from any page to a next step.

  • Primary CTA: one verb everywhere (“Request teardown” or “Book a call”).

  • Secondary CTA: lower-commitment (“See pricing”, “Download checklist”).

  • Contact page: 3 fields max (name, email, context). Add 3 radio prompts to qualify leads.

  • Navigation: Home · Case Studies · Services · About · Contact. No dropdown chaos.

  • Footer: Email, LinkedIn, location (credibility), quick CTA.

4) Services Page: Productize Your Work

Package outcomes, not hours.

Offer trio (good/better/best):

  • Audit/Teardown (fixed): “7-day UX Revenue Teardown” (deliverable + price range).

  • Sprint (fixed-scope): “2-week CRO Sprint: research → test → uplift.”

  • Retainer (outcome-based): “Monthly experimentation program.”

Add an FAQ with specific answers (great for SEO/AEO and objection-handling).

5) Write Like a Sales Page (Tiny but Mighty Copy Rules)

  • Lead with outcomes. Move craft details to tooltips or short footnotes.

  • Kill filler. Replace “I am passionate about…” with “I shipped X, which did Y.”

  • Name your wins. “Search-to-signup friction” is more concrete than “bad UX.”

  • Numbers responsibly. If you can’t share exacts, use ranges or direction (“double-digit lift”).

  • Microproof everywhere. One-line testimonials beneath relevant blocks > giant wall-of-praise page.

6) SEO & AEO Basics

  • One topic per page (Case studies target bottom-funnel queries like “Shopify PDP UX case study”).

  • Title & meta: Include audience + outcome (“CRO Case Study: +28% ATC for DTC Apparel”).

  • Alt text: What the image shows (“Before: size selector hidden below fold”).

  • FAQ block: Answer intent-rich questions in plain language (helps answer engines).

  • Internal links: From blog → related case study → contact.

  • Analytics: Track CTA clicks and form submissions; set goals for those events.

7) One-Day Shipping Plan (Sprint Schedule)

Morning (2.5h)

  1. Pick a minimalist theme.

  2. Write hero line + single CTA.

  3. Draft service trio (names, outcomes, deliverables).

Midday (3h)
4. Build 2 case studies using the scaffold above (done > perfect).
5. Add a short testimonial under each highlight.

Afternoon (2h)
6. Add Contact page (3 fields) + FAQ (5 questions).
7. Wire up nav, footer, and internal links.

Last 30 min
8. Mobile polish: tap targets, scannability.
9. Publish. Share one case study on LinkedIn with a problem → result → link post.

8) Reusable Snippets (Steal These)

  • Hero: “I help SaaS teams convert trials into paid with UX experiments that compound.”

  • CTA button: “Get my 7-day teardown”

  • Results line: “Checkout completion: 48% → 59% (6 weeks, n=42k sessions).”

  • FAQ: “What if we don’t have analytics?” → “We start with lightweight benchmarks and qualitative signals to prioritize fixes within week one.”

9) Quality Bar Checklist

  • One message, one CTA. Everywhere.

  • Every case study names a commercial problem and a business result.

  • Before/after images labeled in 3 words, not paragraphs.

  • Services read like products, not labor.

  • Contact form frictionless; no attachments required.

  • Mobile view: heads, subheads, CTAs all thumb-reachable.

10) Your Next Move

Pick two case studies, ship the skeletons today, and iterate weekly. Remember: your portfolio isn’t a museum; it’s a product that should continuously convert.

If you're ready to elevate your personal brand, don’t miss this chance to save. Copyfolio helps you stand out with a professional portfolio or website, and with the FRANKOVIC20 discount, it’s easier on your budget too.