As the digital marketing strategist for Pablo Pharmacies, I developed a comprehensive approach that drives organic growth.

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Portfolio

Here are some effective strategies to keep your portfolio fresh and impactful.

Keeping It fresh: strategies for regularly updating and maintaining your marketing portfolio

Learn to use Google Trends for market insights! Conduct keyword research to identify popular terms and related searches for effective strategies.

How to use Google Trends to monitor market trends?

Understanding seasonality in marketing helps e-commerce brands boost engagement and sales by aligning promotions with consumer behavior.

Understanding seasonality in marketing and why it is important for your e-commerce.

Your portfolio is your digital storefront, and optimizing it for search engines (SEO) can help you stand out in a competitive market.

How to Write Meta Descriptions and optimize your Copyfolio portfolio for SEO

Selecting the right platform for your portfolio is a crucial first step. A user-friendly and versatile builder can make all the difference in presenting your work professionally.

Easy steps that will help you optimize your Portfolio for better Google rankings

Let’s explore how videos can transform your portfolio into a powerful storytelling tool! Showcase your unique skills, and creates a more immersive experience for your audience.

Why video content is important for your portfolio

e’ll explore why personal branding is important when creating a portfolio , and how Copyfolio , an intuitive portfolio builder , makes the entire process seamless — even if you’re not a designer.

Cinnamon d.o.o. (2022)	Sales assistant
Protis d.o.o.	Marketing specialist - freelance
Protis d.o.o. (2019 — 2022)	Marketing specialist and web administrator
E-kutak j.d.o.o. (2018)	Copywriter

Marketing and communication School of business Zagreb	2022 - present
Veterinary technician, Veterinary school Zagreb	2015

Search Engine Optimization	Email marketing
Paid ads	UX/UI design
Google Analytics	Brand strategy
Copywriting	Social media

Meta Business Suite	Mailchimp, Mail styler pro
Ahrefs & SEMrush	Figma
GA & GSC	Canva
Adobe Illustrator & Photoshop	Affinity tools
Capcut	Davinci resolve

Mentoring Byte	UX/UI design mentoring program by Gordon Cindrić (McKnight media)
Zagreb School of Business	Business and personal branding
Google	Google analytics certificate (GA4)
KING ICT	Collection and analysis user requirements - the key to project success
Coursera	The 90 minute UX Audit + UI Redesign by Joe Natoli UX design
Linkedin	Social Media Marketing: Strategy and Optimization

Patricija Franković

Hey there, I’m an online marketing generalist, specializing in content marketing, SEO, and UX/UI design.

I love working on strategy and helping brands grow.

💼 My work experience

🎓 My education

💡 Skills

🛠️ Platforms & Software

🏅 Certificates

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IxDF	Design system: how to craft successful components