The strategy focuses on achieving steady, organic growth through relevant content and balancing it with paid media.
I research seasonal topics and create meaningful content that resonates with the audience. For example, I've written about subjects like menopause, raising awareness on health issues such as stroke prevention, and promoting a healthier, more balanced lifestyle.
Our media mix consists of:
Website through landing pages and blogs and product pages.
Social media: Instagram and Facebook with organic posts and paid ads.
Newsletters and Google ads.
On-site promotions such as Posters and public health initiatives.
Some of my achievements in numbers:
+57.6%
Increase in reach on Facebook. Indicating growing relevance and interest in our content.
+26%
Increase in followers on Facebook, confirming stronger engagement and brand recognition.
73.1%
Growth in organic reach on Instagram, with an additional 61.2% reach growth achieved through ads.
5.1%
Average CTR on newsletters, which is significantly above the average in the retail industry (0.7%) and healthcare (3%).
Social media
We focused our Facebook and Instagram efforts on an audience of primarily women aged 24-55, with a particular emphasis on mothers, especially those with newborns and young children.
Also, we frequently promoted our blogs covering relevant topics and used a mix of organic posts, paid ads, stories, and reels to engage our audience.
Tools used:
For content creation, I utilized tools like Canva, Affinity Designer, Kontentino, and CapCut.
02 — Creative process
I've had the pleasure of planning and running a wide range of seasonal marketing campaigns, from the excitement of Black Friday to the warmth of Christmas and the romance of Valentine's Day.
Beyond crafting the strategy, I created custom visuals for each campaign to capture the essence of the season and connect with customers in a meaningful way.
Paid ads - Meta and Google ads
I managed paid advertising campaigns on Meta (Facebook and Instagram) and Google Ads, focusing on reaching targeted audiences and maximizing ROI. I created ad content tailored to each platform, including compelling visuals and copy that aligned with campaign goals.
Newsletters
As part of my scope, I planned, designed, and implemented high-converting newsletters for various campaigns, highlighting bestsellers and the most relevant blog posts.
Analyzing blog and product clicks provided insights into customer interests, which guided the development of future social media themes to better align with audience preferences.
Website and SEO optimization
SEO was one of the most important parts of this job. I focused on website and SEO optimization by writing and editing blogs, including those written by our pharmacists, some of which were featured on Google Discover.
I optimized images by adjusting their sizes and adding alt text, title tags, H1 tags, meta descriptions, and meta keywords.
Additionally, I improved product pages by creating custom product descriptions. For keyword research, I used various tools like Keywords.io, Google Trends, and Google Keyword Planner to ensure our content aligned with popular search terms and trends.
Blog writing and SEO optimization
Our blogs consistently appeared on Google Discover, thanks to a strategic approach to topic planning and SEO. I carefully selected blog topics by analyzing industry trends, seasonal interests, and customer needs, ensuring our content stayed relevant and engaging.
By researching search trends and competitor content, I identified gaps and opportunities, allowing us to address the questions and topics our audience cared about most.
Each blog was meticulously optimized for SEO, with targeted keywords integrated naturally to boost search rankings and attract organic traffic. This strategy not only enhanced our website's visibility but also positioned our brand as a trusted source of valuable information.
I wrote the blogs linked here and also SEO optimized several blogs written by our Magisters of Pharmacy.
Landing pages
Crafted and implemented multiple landing pages to support various campaigns, each meticulously planned with in-depth research and strategic intent.
These landing pages aligned seamlessly with campaign goals, creating a user experience that guided visitors smoothly toward conversion.
SEO efforts included thorough topic research and customer question analysis to match search intent, shaping keyword selection and content themes. My approach attracted organic traffic and boosted search engine rankings, ensuring the landing pages met both user and business needs effectively.
Posters as our main on site education tool.
Because health comes first! I wrote, planned, and designed a series of posters and leaflets focused on raising awareness about common health issues such as breast cancer, diabetes, and other prevalent conditions.
Each piece was carefully crafted to provide clear, informative content and eye-catching visuals, making complex health information more accessible to the public.
These materials were designed to engage and educate, offering practical tips and guidance to support healthier lifestyles and encourage early detection and prevention.
They were distributed across 33 of our pharmacies and included in packages sent through our webshop.
Giveaways
Giving back to the community is important. I coordinated several giveaways by reaching out to representatives from partner companies to secure items for the events.
I planned each giveaway in detail, from selecting suitable products to creating engaging visuals and drafting the rules.
My efforts included designing promotional graphics, writing copy that highlighted the benefits of participating, and ensuring a smooth process for participants.
These giveaways not only increased engagement and brand visibility but also strengthened relationships with partner companies.
Design examples
Over the past two years, I have created 500+ visuals in diverse formats, including social media posts, web carousels, posters, cards, newsletters, and landing pages. Here’s a small sample of my work:
Ready to Elevate Your Brand?
Together, we can create strategies that resonate with your audience and achieve your business goals. let’s connect!